How to Approach SEO
Business Analysis for SEO
Do not blindly jump into SEO because everybody says it is the thing to do. Firstly take a look at your business and decide what you are trying to achieve. So as an example look closely at why you are embarking on search engine optimisation. For example, is it to develop you brand? Is it to drive traffic to your site for eCommerce sales? or is it to drive traffic for affiliate marketing or other web marketing initiatives? Now once you have a clear idea of your objectives you can start to plan your SEO strategy. Undoubtedly the SEO campaign will be focussed on optimising for certain keywords or phrases that will drive quality traffic to your site. So look closely at those keywords and phrases and be as precise as you can so you get the traffic you are looking for and do not be afraid of selecting long tail search terms. For example if you are wedding photographers do not look to optimise for photography as this term will be incredibly hard and consequently expensive to optimise for, and secondly will not bring quality traffic to your site. It will just bring a lot of people that are interested in photography as opposed to those who are interested in purchasing your wedding photography services!! It is far better to select 10 search terms with 2 or more words that more precisely attract the right customers. So pick wedding photographers and not wedding photography as it is the service you are offering not advise on how to best perform the service. Now once you have selected your search terms run a search engine test on them to find out how many searched there are a month and also how competitive these search terms are to optimise for. It is then a combination of these 2 factors that will enable you to develop the best keyword strategy for your SEO.
Implementing SEO